ºOrbit

Briefing

Huawei has launched an international design competition to celebrate exciting designers and thinkers from all over. A prestigious panel of experts judged the entries: iconic graphic designer David Carson; Wang Ziyuan, a professor of design who was involved in the branding of the Beijing Olympics; Norito Shinmura, an award-winning Japanese designer whose clients include Muji and Shiseido; Tiger Pan, an eminent packaging designer; Liang Jun, chief UX design director at Huawei UCD; Zhang Zhongyang, president of the Shenzhen Illustration Association; and Liza Enebeis, director at Studio Dumbar. The theme of the contest was “Visionary Art.” The aim was to bring together the world’s foremost creative minds to explore the future of mobile aesthetics. Huawei wanted to investigate how to obtain commercial, aesthetic, and cultural value to over 170 countries and regions and more than 600 million Huawei users.

Project

There were four categories, and I chose the hardest one (the prize was bigger) Mobile themes.

Of all the skills the planet has, this is the one it does best: spinning.

How ludicrous is the idea of being able to own it, thanks to man-made technology, represented in sculpted form?

When handling this three-dimensional visual you experience a pleasant, memorable & functional feeling. Everything seems to be contrasting harmoniously within this universe, making every decision an easy one. The interaction runs smoothly, embedded with a sense of weightlessness and curiosity.

It’s Nice to be in orbit.

Awards

Inspirational Spark
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Credits

Designer
António Segurado
Animator
Tone Segurado
Illustrator
Tone Segurado
Sound Design
António Segurado
Copywriter
António Segurado
Art Direction
António Segurado

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